How We Rank Startups at StartUP Ascension
A transparent look at the values, metrics, and instincts behind our badges.
Startup SHORTCUT
These startups have found innovative shortcuts to market with exceptional speed and efficiency.
Key Indicators:
- Rapid time-to-market execution
- Efficient resource utilization
- Innovative go-to-market strategy
- Lean team with high output capabilities
Rocket Ready
These startups have demonstrated exceptional product-market fit and are poised for rapid growth.
Key Indicators:
- Strong month-over-month growth metrics
- Secured significant funding or revenue
- Clear path to scaling with proven unit economics
- Experienced founding team with domain expertise
Builder's Pick
These startups showcase exceptional technical innovation and engineering excellence.
Key Indicators:
- Novel technical approach or breakthrough innovation
- Strong engineering team with specialized expertise
- Solving complex technical challenges
- Potential to create new technology categories
Early Bloom
These promising early-stage startups show initial traction and significant growth potential.
Key Indicators:
- Early but promising customer validation
- Addressing a clear market need
- Innovative approach to existing problems
- Founding team with complementary skills
One to Watch
These startups have unique vision and potential to disrupt their industry in the future.
Key Indicators:
- Ambitious vision with long-term potential
- Targeting emerging or underserved markets
- Novel business model or approach
- Early signs of differentiation from competitors
Needs Polishing
These startups have potential but need refinement in their approach, product, or strategy.
Key Indicators:
- Unclear market positioning or value proposition
- Technical challenges that need addressing
- Business model that requires refinement
- Potential but execution needs improvement
Our Evaluation Process
1. Initial Screening
We review hundreds of startups each month, looking for innovative solutions, strong founding teams, and market potential. Only about 20% of startups make it past this initial screening.
2. Deep Dive Analysis
Our team conducts thorough research on each startup that passes the initial screening. We analyze the market opportunity, competitive landscape, business model, and technical feasibility.
3. Founder Interviews
We speak directly with founding teams to understand their vision, expertise, and execution strategy. This helps us assess the team's ability to navigate challenges and capitalize on opportunities.
4. Expert Panel Review
A panel of industry experts, investors, and successful entrepreneurs reviews each startup and provides feedback on its potential and areas for improvement.
5. Final Rating Assignment
Based on all the information gathered, we assign one of our five rating badges to each startup. These ratings are reviewed quarterly to reflect progress and changes in the startup's journey.
Submit Your Startup for Review
Are you building something innovative? Let our team evaluate your startup and provide valuable feedback.